shoeidoh Co., Ltd.

A long-established confectionery shop with over 100 years of experience in making confectionery.

Products

gomasuridanngo

Specialty sweet rice dumpling, chewy and filled with fragrant sesame paste.

Menu for you

冷蔵庫で冷やしてお召し上がりください。

Healthy points

ごまからセサミンが取れます。

in Season:通年
販売・出荷時期:通年
kenjyoutamuranoume

This is a fresh confectionery made by wrapping plum paste in gyuhi and then wrapping it in green shiso leaves.

in Season:通年
販売・出荷時期:通年
zundamoti

It is carefully pounded chewy and sticky "Kogane-mochi" from Ichinoseki City, Iwate, and covered Zunda bean paste with rich flavor of edamame.

in Season:通年
販売・出荷時期:通年
gomadorayaki

A dorayaki, filled with sesame paste, sticked to sesame.
The dough is made from " Yukiharuka" wheat flour produced in Iwate.

in Season:通年
販売・出荷時期:通年
kurumiyubesi(syouyu)

A chewy soy sauce-based rice cake with lots of walnuts.
It is a standard of souvenir in Tohoku.

Menu for you

常温でそのままお召し上がり下さい。

Healthy points

くるみがたっぷり入った餅菓子

in Season:通年
販売・出荷時期:通年
kurumiyubesi(goma)

A chewy sesame-based rice cake filled with walnuts.
It is a standard Tohoku souvenir.

in Season:通年
販売・出荷時期:通年
hiraizumi koganemoti

This is a Japanese confectionery made by wrapping white bean paste containing golden sesame seeds in a rice cake covered with a luxurious layer of fragrant golden sesame seeds.
It is a gem as the culture of gold at Hiraizumi.

in Season:通年
販売・出荷時期:通年
kamayakibata-kasuter

Moist butter castella made with plenty of fermented butter and baked in an oven for a rich flavor.

in Season:通年
販売・出荷時期:通年

Profile of exhibitors

We will continue to work together with the local community to bring in the breath of the new era through our confectionaries, such as "Tamura no Ume," made with plums, glutinous rice, and green shiso leaves under contract with local farmers, and "Sesame Zuri Dango," born from the rice cake culture that has been passed down through the generations in the region.

Tips from concierges

 暮らしの中の想い出に菓子が彩りをそえられるよう、大切にお菓子を作り続けている松栄堂さん。お正月や節句など年中行事を華やかにするお菓子から、入学、卒業、冠婚葬祭など様々なシチュエーションにぴったりのお菓子を作り続けています。
 モチモチと歯ごたえのあるお団子からとろーり広がる胡麻のすり蜜が特徴の「ごま摺り団子」は、胡麻の香ばしい風味がお口いっぱいに広がる人気の商品です。
 約100年皆様に親しまれている「田むらの梅」は、厳選した梅の実・青紫蘇の葉・餅米など、こだわりの国産原料を使用し、梅本来の味をご堪能いただけます。
 国産原料にこだわりながら、四季折々、様々な催事を華やかにする多数の菓子を製されている松栄堂さんのお菓子をぜひお楽しみください。